Bus operator Stagecoach is backing independent businesses in Perth by signing up to the local Mi Rewards loyalty scheme, giving passengers the chance to benefit from shopping local and travelling by bus.

Mi Rewards, the UK’s first card-linked loyalty programme launched in Perth in September 2018 by Miconex – a company founded and based in Perth. It takes an innovative approach to rewards schemes by eliminating the need for a special loyalty card. Registered users link their existing debit or credit cards to the service and receive one ‘Mi Point’ each time they spend £1.

In addition to this, Mi Rewards customers also receive perks, event tickets and random acts of kindness just for being part of the scheme.

The scheme promotes the use of local businesses in Perth and there are now more than 70 shops, cafes, restaurants, salons and venues participating in the scheme in and around the city.

Connecting the community with so many of these local businesses, bus company Stagecoach have now joined the scheme, allowing existing bus users to collect Mi Rewards points for travelling by bus. The development will see the people of Perth and Kinross rewarded for travelling and shopping locally at the huge number of retailers across the city.

Stagecoach have also confirmed a double points reward for the launch, which will last from the official launch date of 13 February until Sunday 24 February 2019. This means that Stagecoach customers buying bus tickets using their credit/debit card linked to the Mi Rewards scheme can receive 2 points per £1 spent, helping to build up their rewards to be spent in Perth.

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