This March, Beales Department Stores will be introducing the iconic designer George Davies.

 

His latest brand, FG4, will be launching in nine of their stores, including their store on St John’s Street. George Davies became a household name when he launched Next in 1982 and George at Asda in 1990. He went on to develop Per Una for Marks & Spencer, which was launched in 2001.

FG4 is currently available in 85 stores worldwide. Understanding the needs and aspirations of the customer has enabled George to create innovative lifestyle brands that are different to any other. Speaking about his latest venture, George stated “Launching FG4 has been the most exciting project of my life.”

FG4 womenswear and girlswear collections will draw on influences from around the world, with signature fabrics, colours and details contributing to distinctive and unique styles at affordable prices. FG4 womenswear is a bespoke design collection: Feminine, fashionable and quality clothing for the fashion-confident woman who demands style. The girlswear collections will appeal to girls who love to be feminine and have fun at the same time.

FG4 will be available from the 20th March 2018 Perth, along with eight other Beales stores around the country.